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Set on a sprawling ranch, INSP's Ultimate Cowboy Showdown gives twelve of America's toughest cowboys the chance to show off their skills in a series of grueling challenges as they compete against one another to win a herd of cattle and the coveted gold-plated Ultimate Cowboy belt buckle. Hosted by music icon, Trace Adkins. 

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Season 3 First Look


Country music icon Trace Adkins hosts INSP's first-ever cowboy competition series, Ultimate Cowboy Showdown. Twelve modern-day working cowboys, both men and women from across America, will compete head-to-head to win this six-episode, week-long event. Contestants put their diverse real-world cowboy skills to the test in team challenges that determine how well they work together, and individual challenges that prove who can rise above. Tensions flare, egos clash and values collide as each contestant tries to show they have the passion and grit to be left standing after every elimination. The danger they face is real. The stakes are high. In the end, only one will ride off a winner, earning the coveted Ultimate Cowboy belt buckle and a prize of a lifetime.


First Episode Air Date:

October 14, 2019




Competition Reality Series


2022 American Reality Television Awards

Unique Concept Winner 

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